Télécom Saint-Etienne is the first public engineering school to offer a Bachelor’s degree in science and engineering, the new bac+3 professionalizing diploma format introduced by engineering schools and leading to a Bachelor’s degree. Our program is accredited by the CTI.
3 years of preparation for careers in communications and web technologies!
The Bachelor Global Communication & Digital Design is a 3-year program, unique in France, that provides a foundation of fundamental skills in communication, IT, web and data processing.
Program
Training built on three pillars: doing, knowing and acting
Take part in developing innovative strategies, designing digital communication content andoperating digital spaces (websites, social networks and digital applications). You’ll also take part in the design of interfaces and information (UX and UI Design) to propose a fluid and ergonomic navigation path.
Last but not least, a specific course on datas and datavisualization will teach you how to process and analyze data visually.
The new FISE is a core curriculum designed to enable students to acquire the fundamental concepts needed for Information and Communication Technology Sciences and the engineering profession.
Each course is designed to cover 2 or 3 skills, giving you a multi-skill training program.
Learning by doing
Discover the different functions of the company, the sectors of activity and the associated professions to become aware of your strengths and discover teamwork through numerous professional missions and company games.
Semester 1
SIC fundamentals
Theoretical issues in communication: introduction & definitions
Image semiology
Digital communication for organizations
Digital culture and usage
Writing techniques and Writing workshop
Numerical fundamentals
Geometry and spatial representation
Data: statistical basics
Algorithmic basics
Data storage: simple solutions
Communications infrastructures: Hardware
Project design
Web design project: integration
Introduction to survey work
CMS project and writing for the web
Discovering and using documentation
Analyzing and representing content
Digital tools and web culture
Business-oriented web solutions: discovering CMS
Relational databases: principles of use
Web languages and technologies: discovering front-end technologies
Graphic design: getting to grips with
Audiovisual tools
Professional and international integration
English
Enhancing your career: communication professions
Learning to learn: Mooc
Semester 2
Communication et Humanités Numériques
Sociologie des médias
Sociologie des usages et des publics
Atelier d’écriture
Histoire de l’art et approche design
Communication visuelle & médias : analyse d’image
Sociologie de l’Internet
Communication design
Graphic design: getting started
Social Media & Community Management
Audiovisual tools
Search engine optimization
Web design
Web languages: front-end concepts
User interface (UI design)
User experience (Ux design)
Communications infrastructure: Networks
Project design
Web study project: Multimedia
Data vizualization: discovery
Creative workshop
Video script workshop
Professional and international integration
English
Learning to learn: inverted classroom
Portfolio
Professional practice
STAGE B1
Developing your skills
In addition to the theoretical courses offered in the first year of the Bachelor’s program, you’ll learn what you need to do and how to behave in a company to enhance your employability.
Week 3
SIC fundamentals
Theoretical issues in communication: from transmission to relationship, models of interaction
Sociology of the professions
Digital communication in organizations
Digital culture and uses
Methodology of discourse analysis
Writing workshop
Certification in French
Communication design
Business-oriented web solutions: CMS, intermediate uses
Digital intelligence and monitoring tools
Social Media & SEO Graphic design: intermediate level
Audiovisual tools
Web design
Algorithms and code
Relational databases: design principles
Data vizualisation: intermediate concepts
Data storage: advanced solutions
Web languages: advanced front-end concepts
Project design
Multidisciplinary workshop
Designing an empirical survey
Design thinking project: Digital innovation and uses
Professional and international integration
English
Enhancing your career: web design professions
Web project: E-portfolio
Semester 4
Communication and Digital Humanities
Specificity of public and regional communication
Quantitative surveys
Writing for digital social networks
Art history and design approach
Project design
Web study project: UI, Ux integration
Pre-memoir: note of intent
Tools for communication project management
Digital documentary research
Digital communication design
Web languages: discovering back technologies
Business-oriented web solutions: CMS, advanced uses
Data analysis and production of indicators
Audiovisual tools
Graphic design: intermediate level
Professional and international integration
English
Employment law
Professional practice
Internship B2
Act like a professional
The program focuses on the study of marketing and communication strategies implemented on the web, the fundamentals of e-commerce and the tools used to acquire and retain customers and visitors to e-commerce sites.
Semester 5
SIC fundamentals
New theoretical issues in communication: transition, mediation and innovation
Digital communication in organizations
Discourse analysis methodology
Philosophy and history of techniques
Communication and digital legislation
Project design
Multidisciplinary workshop
CIS research project
Digital communication design
Web languages and technologies: back intermediary concepts
Business-oriented web solutions: state of the art
Graphic design: advanced level
Audiovisual tools
Professional and international integration
English
Sharing and promoting work-study programs S5
Professional practice Alternance S5
Semester 6
Communication and Digital Humanities
Social issues and digital ethics
Socio-economics of cultural and media industries
Cultural studies of communication
Sociology of innovation
Professional and international integration
English
Sharing and promoting work-study S6
Portfolio
Digital communication design
Web languages and technologies: advanced back concepts
Business-oriented web solutions: e-commerce focus
Graphic design: advanced level
Audiovisual tools
Research design
CIS research project
Project design
Web study project : Delivery
Professional practice
Alternance S6
Skills developed
- Strategy development
- Multimedia content design
- Community management
- Webdesign
- Ux Design, Ui Design
- Data analysis and processing
- Designing and managing the technical launch of digital projects
Career opportunities
- Assistant digital project manager
- Communications manager
- Community manager
- Multimedia content creator
- Web integrator
- Junior web programmer
- Assistant data analyst
- Data manager
Further studies
Students can continue their studies at the school via our Master’s degree in Communication Design, Innovation and Digital Mediation, as well as in Master’s degrees in communication from other establishments, either as students or as part of a work-study program.
Program
Training built on three pillars: doing, knowing and acting
Take part in developing innovative strategies, designing digital communication content andoperating digital spaces (websites, social networks and digital applications). You’ll also take part in the design of interfaces and information (UX and UI Design) to propose a fluid and ergonomic navigation path.
Last but not least, a specific course on datas and datavisualization will teach you how to process and analyze data visually.
The new FISE is a core curriculum designed to enable students to acquire the fundamental concepts needed for Information and Communication Technology Sciences and the engineering profession.
Each course is designed to cover 2 or 3 skills, giving you a multi-skill training program.
Learning by doing
Discover the different functions of the company, the sectors of activity and the associated professions to become aware of your assets and discover teamwork through numerous professional missions and company games.
Communication et Humanités Numériques
Visual communication & media: image analysis Sociology of the media / uses and audiences / the Internet
Writing workshop
Art history and design approach
Web design
Web languages: intermediate concepts
User interface (UI design) and user experience (UX design)
Communications infrastructures (Networks)
Communication design
Graphic design (getting started)
Social media & Community Management
Audiovisual tools
Search engine optimization
Digital tools and web culture
Graphic design (getting started)
CMS discovery
Audiovisual tools
Relational databases (principles)
Frontend languages and technologies
Digital fundamentals data
Geometry and spatial representation
Storage and statistical databases
Algorithmic basics
Communications infrastructures (hardware)
Project design
Introduction to survey work
CMS project and writing for the web
Web design project: integration, multimedia
Discover and practice documentation
Data vizualization: discovery
Creative workshop, video script workshop
Professional and international integration
English
Learning to learn: MOOC
Flipped classroom
Enhancing your career: communication professions
Fundamentals of Information and Communication Science (ICS)
Theoretical issues in communication (intro. and definitions)
Image semiology
Digital communication in organizations
Digital culture and usage
Writing techniques and workshops
Internship
Minimum 4 weeks.
Developing your skills
In addition to the theoretical courses offered in the first year of the Bachelor’s program, you’ll learn what you need to do and how to behave in a company to enhance your employability.
Project design
Workshop
Design thinking: digital innovation and uses
Designing an empirical survey
Web study project: UI / UX integration
Communication project management Pre-thesis
Digital documentary research
Professional and international integration
English
Employment law
Web project: e-portfolio
Enhancing your career: web design professions
Fundamentals of Information and Communication Science (ICS)
Theoretical issues in communication
Sociology of professional practices
Digital communication in organizations
Digital culture and usage
Discourse analysis methodology
Writing workshop
Internship
Minimum 8 weeks
Act like a professional
The program focuses on the study of marketing and communication strategies implemented on the web, the fundamentals of e-commerce and the tools used to acquire and retain customers and visitors to e-commerce sites.
Communication and Digital Humanities
Social issues and digital ethics
Socio-economics of cultural and media industries
Cultural studies of communication
Sociology of innovation
Digital communication design
Graphic design: advanced level
Web languages and technologies: intermediate and advanced back concepts
Business solutions: state of the art, e-commerce focus
Audiovisual tools
Projects
Web study project: delivery
CIS research project
Workshop
Professional and international integration
English
Sharing and promoting work-study programs
Fundamentals Information and Communication Science (ICS)
Theoretical issues in communication
Digital communication in organizations
Discourse analysis methodology
Communication and digital legislation
Philosophy and history of technology
Alternance
Skills developed
- Strategy development
- Multimedia content design
- Community management
- Webdesign
- xdesign, uidesign
- Data analysis and processing
- Designing and managing the technical launch of digital projects
Career opportunities
- Assistant digital project manager
- Communications Manager
- Community manager
- Multimedia content creator
- Web integrator
- Junior web programmer
- Assistant data analyst
- Data manager
Further studies
Students can continue their studies at the school via our Master’s degree in Communication Design, Innovation and Digital Mediation, as well as in Master’s degrees in communication from other establishments, either as students or as part of a work-study program.
Admissions
You have :
Holders of a general, technological or vocational baccalaureate.
Parcoursup: instructions for use
- Apply on the Parcoursup website between January 15 and March 13, 2025.
Note: recruitment takes place exclusively on this platform. - On the “Search for training” page , enter “Bachelor Communication Saint-Étienne”, then select “Télécom Saint-Étienne” from the list of results that appears to discover our file and apply for our training program.
Training expectations
- Ability to express oneself clearly in writing and orally
- Ability to think abstractly (mathematics)
- Openness to digital society, issues and practices
- Motivation for training
Examination of wishes
-
File study
(literary subjects including English / scientific subjects) -
Written test and motivation interview
for eligible candidates on May 14, 2025 (by invitation only).
Key dates
Applications on Parcoursup: January 15 to March 13, 2025
Finalization of application and confirmation of applications: April 2, 2025
First Parcoursup admission phase (1st call): June 2, 2025.
Holders of a Bac+2 diploma can apply to enter Year2:
Parallel admission to Year 2 for holders of a Bac+2 diploma: 6 places maximum.
Training expectations
To apply, you’ll need proven skills in DTP (Adobe suite in particular), web development, copywriting & communication, and proof of a 2-year higher education diploma.
A portfolio justifying your skills is expected, and must be submitted in digital format.
Recruitment procedures
- Applications from February 3 to April 2, 2025 on eCandidat (Training offer > Telecom > Bachelor / DU eligible for > Bachelor Global Communication and Digital Design – 2nd year)
- Eligibility results (and possible invitation to the oral test): April 18, 2025.
- Oral test, by invitation only: May 14, 2025 (allow half a day on site).
-
Admission results:
on May 21, 2025.
Training fees
1st and2nd year: €4,500
€1,000 if scholarship holder
3rd year sandwich course: training costs paid by employer.
Stage / Alternance
Immersing our students in the professional world is essential, which is why during the 3 years of training you will experience a variety of professional situations: internships and work-study programs will punctuate your training.
You’ll be required to complete an internship of at least 4 weeks in 1st year, and at least 8 weeks in2nd year. In your final year, you’ll do a work-study program with a company, which will give you an edge in your job search. You’ll also have access to special support throughout your training (company tutor and school tutor to monitor your career plan and adapt it to your skills).
Training benefits
