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Communication degrees - Bachelor Degree

Bachelor Global Communication & Digital Design

Télécom Saint-Etienne is the first public engineering school to offer a Bachelor’s degree in science and engineering, the new professional diploma format at bac+3 level set up by engineering schools and giving the degree of Licence. Our training is accredited by the CTI.

3 years of preparation for jobs in communication and web technologies !

The Bachelor Global Communication & Digital Design is a 3-year course, unique in France, which enables students to acquire a core of fundamental skills in communication, IT, web and data processing.

Courses

A course built on three pillars: doing, knowing and acting

Participate in the development of innovative strategies, the design of digital communication content and theoperation of digital spaces (websites, social networks and digital applications). You will also take part in the design of interfaces and information (UX and UI Design) in order to propose a fluid and ergonomic navigation path

Finally, specific teaching on data and data visualization will teach you how to process and analyze data visually

1st year
2nd year
3rd year

Learning by doing

Discover the different functions of the company, the sectors of activity and the associated professions to become aware of its assets and discover teamwork via the numerous professional missions and company games.

Communication and Digital Humanities
Visual communication & media: image analysis, sociology of the media/audience/Internet
Writing workshop

Web design
Web languages
User interface (Ui design) and user experience (Ux design)

Communication design
Graphic design (getting started)
Social media & community management
Audiovisual tools
Referencing

Digital tools and web culture
Graphic design (getting started)
Discovering CMS
Audiovisual tools

Digital data fundamentals
Storage and statistics
Basic algorithms

Projects
Introduction to survey
work CMS project and writing for the web
Web study project: integration, multimedia
Datavizualisation: discovery
Creative workshop
Video script workshop

Professional and international integration
English
Learning to learn: MOOC
Flipped classroom
Enhance your career: communication professions

Fundamentals of Information and Communication Science (ICS)
Image semiology
Digital communication of organisations
Digital culture and usage
Writing techniques and workshops

Internship
Minimum 4 weeks.

Developing your skills

In addition to the theoretical courses in the first year of the Bachelor’s programme, you will develop professional skills, what to do and how to behave in a company in order to enhance your employability

Communication and Digital Humanities
Public and territorial communication
Quantitative research
Writing for social networks

Web design
Datavizualisation: intermediate notions
Web languages: advanced front-end notions
Relational databases: design principles

Communication design
Graphic design: intermediate level
CMS: intermediate uses
Audiovisual tools
Social media & referencing

Digital communication design
Data analysis and production of indicators
Audiovisual tools
Graphic design: intermediate level
CMS: advanced uses
Web languages: discovery of back technologies

Projects
Workshop
Design thinking project: digital innovation and uses, designing an empirical survey
Web study project: Ui / Ux integration
Communication project management
Pre thesis
Digital documentary research

Professional and international integration
English
Social law
Web project: e-portfolio
Valuing your career: web design professions

Fundamentals of Information and Communication Science (ICS)
Sociology of professional practices
Digital communication of organisations
Digital culture and usage
Writing workshops

Internship Minimum
8 weeks


At the end of the first two years, you will have acquired a broad base of skills focused on project management and the major areas of digital: design, UI/UX, web development, digital marketing, communication.

Acting as a professional

The programme focuses on the study of marketing and communication strategies implemented on the web, the foundations of e-commerce and the tools used to acquire and retain customers and visitors to commercial sites

Communication and Digital Humanities
Social and ethical issues of digital communication
Cultural study of communication
Sociology of innovation

Digital Communication Design
Graphic design: advanced level
Audiovisual tools
Web languages and technologies: intermediate back concepts
Web languages and technologies: advanced back concepts
E-commerce focus
Graphic design: advanced level, audiovisual tools

Projects
Web study project: delivery
CIS research project
Workshop

Professional and international integration
English
Sharing and valorisation of work-study

Fundamentals of Information and Communication Science (ICS)
Digital communication in organisations
Discourse analysis methodology
Communication and digital legislation

Work-study

Internship / Work placement

The immersion of our students in the professional world is essential, which is why during the three years of training you will experience a variety of professional situations: internships and work-study programmes will punctuate the training.

Thus, you will have to carry out an internship of at least 4 weeks in the 1st year and at least 8 weeks in the 2nd year. The final year will be spent working in a company, which will enable you to stand out in your job search. You will also have access to special support throughout the course (company tutor and tutor at the school to monitor your professional project and adapt it to your skills).


The advantages of the course

Innovative teaching methods for project-based learning!

Our courses are built around new learning methods, an innovative and professionalising pedagogy with workshops, professional workshops, collective projects and creative sprints. Students have access to state-of-the-art equipment for learning linked to new technologies and adapted to the professional world: a video recording studio, cameras, tablets, interactive boards, etc

Classes are held in an environment that is in line with these new practices in hybrid rooms and co-working spaces.

Professional lecturers at the heart of the course: graphic designers, photographers, videographers, web designers, journalists and teacher-researchers will train you to give you the skills you need to become a communicator.

Admission

You are

Holder of a general, technological or professional baccalaureate.

Apply

Apply on the Parcoursup website between 20 January and 11 March 2021.
Recruitment is done exclusively on Parcoursup.

Parcoursup instructions for use :
In “Search for a course“, type “Bachelor communication Saint-Etienne” to discover our file and apply for our course.

Job opportunities

Skills developed

Strategy development,
Multimedia content design,
Community management,
Web design, uxdesign, uidesign,
Data analysis and processing,
Design and management of the technical implementation of digital projects.

Possible occupations after this course

Assistant digital project manager,
Communications officer,
Community manager,
Multimedia content creator,
Web integrator,
Junior web programmer,
Assistant data analyst
Data manager

Further study

It is possible for students to continue their studies within the school via our Master’s degree in Communication Design, Innovation and Digital Mediation, but also within Master’s degrees in communication from other establishments in student training or in work-study.


Course fees

1st and 2nd year: 4500€
350€ if a scholarship holder
3rd year: cost of the training paid by the employer.

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